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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

The book is called A Technique for Producing Ideas by James Webb Young. Write It Down Make It Happen: Knowing What You Want and Getting It by Henriette Anne Klauser. In the newspaper that I mentioned in my last post, Oldham quotes a book that he recommends to his readers. James Webb Young writes in A Technique for Producing Ideas the five step process he used in the advertising business to come up with innovative ideas. A Technique for Producing Ideas by James Webb Young. The basic theory comes from ad man James Webb Young's A Technique for Producing Ideas, first published in 1965. €�A 5-Step Technique for Producing Ideas circa 1939″. Otherwise, continue reading and pick up a copy of A Technique for Producing Ideas by James Webb Young. If you don't have time for a story, I can summarize this post in three words: Keep a journal. The book breaks the creative process down into five steps.